New fitness business owner has the right moves
It seems like new fitness-orientated businesses open every week. However, Palm Beach-based KBOD Dance and Fitness may just break the mould.
The business is the brainchild of entertainment industry veteran Kelii Grauer who spotted a gap in the market for dance-inspired cardio workouts that went beyond programs such as Zumba.
Ms Grauer, who has worked with Kylie Minogue, Baz Luhrmann and Nicole Kidman in her 20-year career, said she came back from the US after a seven-year stint in 2012 inspired to try out her own dance workouts.
"I found it a challenge in Australia to find something similar to what I saw in the States unless it was under another licensed program like Zumba," she said.
"I started to put together my own workouts."
After working as a freelance fitness instructor, Ms Grauer decided to take the plunge last year and open her own studio in Palm Beach during the Commonwealth Games on the Gold Coast.
She said the purpose of the studio is twofold: first to act as a base for hosting classes and secondly to assist in the creation of licensed programs she can roll out to gyms across Australia.
Ms Grauer said she has already fielded interest from several gyms in Sydney and one in China interested in using her programs.
They include funk/hip-hop inspired Busta Groove and Cardio Queen.
"Cardio Queen is old-school aerobics with more up-to-date choreography and then we inject upper and lower body strength work."
She said her clients respond to the programs, because, almost unbeknown to them, they are exercising and learning how to dance at the same time.
"What people have loved is that they are learning how to dance while getting this insane workout," she said.
"I am in a niche market and it is something people have been looking for," she said. "People tell me they want to do something a bit more than Zumba."
Ms Grauer said she runs about 25 classes a week from her 90sq m studio with programs catered to children right through to the over-55s.
She said she has been able to build a strong client base after 15 months in operation.
"We have 300 coming through the doors on a regular basis," she said.
"Not everyone can commit to a gym membership … so we cater to everyone. Drop ins or busy people who can only come once or twice a week. So we have class packs. We also have memberships for people who are treating it like a gym."
Ms Grauer, who worked as an assistant choreographer on the Commonwealth Games opening ceremony, said her goal is to create more programs and license venues across the country to use her content.